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Video Services

Planner Lounge Web TV

At Planner Lounge and with Planner Lounge Productions we like to think anything is possible. Video production is available using the latest technologies to produce engaging and informative Web TV. Planner Lounge Productions Branded Web TV brings your Identity to the Web in a personalized professional Product. To create your Branded Web TV we use a fully mobile Chroma Key Studio, so we can even come to your office, or come to ours, in fact we can produce compelling Branded Web TV almost anywhere.

 Our Approach

Begin with the end in mind

Our approach with our clients is simple. We focus on the desired outcome first, then define the video strategy.

The Research

Keep them engaged – Less is more

All of the research into online Video and Corporate Video states that rarely will a 9 minute online video be viewed in its entirety.  At Planner Lounge Productions video has been revolutionized both in Post Production style and process to keep audiences engaged. With the sit forward sit back debate still raging, research has shown that people do not have time for long boring corporate video. Consumption rates online differ dramatically to those in the living room, online video needs to be straight to the point, punchy and engaging. Instead of delivering a 10 min video, we prefer to work with our clients to really maximize the effectiveness of our pre production procedures and look instead to create shorter single subject videos that can be delivered over a period of time.

“If you have an important point to make, don’t try to be subtle or clever. Use the pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time; a tremendous whack” – Winston Churchill

The Future 

Online video – Its Searchable
Video search has evolved slowly through several basic search formats which exist today and all use keywords. The keywords for each search can be found in the title of the media, any text attached to the media and content linked web pages, also defined by authors and users of video hosted resources.  

Google Video Queries – Accelerating at tremendous pace
 

Online video, it’s now part of daily life Think about it. If you wanted get to up to speed with how your camera worked. Would you read the instruction manual or view a visual tutorial showing you step by step instructions? A recent UK study has found that if video based queries continue at the current rate, video queries will overtake text based queries by the year 2014.

TYPES OF VIDEO PRODUCTIONS

Corporate Overview
You and your colleagues are very good at explaining what your company does. So why not do a video and help web visitors quickly grasp your scope & capability?

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Testimonials
Who’s best at converting today’s prospects into tomorrow’s customers? A real customer describing how life was improved can be extremely powerful .

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Staff presentations.
Frequently the most impactful web video solution is to use key members of your staff who can talk to your customers when they visit your web site. Yu may wish to profile the strengths and experience of your team.
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Product Launches
When your business service is difficult to visualise, an Instant Impact marketing video offers a remarkable solution. The Instant Impact video style focuses on animated graphics and captions with music to convincingly deliver your remarkable proposition. The style is powerful, unique and memorable. It enables Decision Makers to quickly understand and remember what you offer.

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Instruction videos.
Why have companies not noticed the explosion of “How to” video sites This is a very good way of both decreasing your support costs and building brands. You may also consider FAQ-videos and support screen casts

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Promote an Event.
Promotional Videos allow you to capitalize on the extreme popularity of video to spread the word about your Event
Research Findings / Whitepaper Summaries
Communicate your research findings or summary results of a study in the form of a hard hitting video with animation and graphical summaries as well as talking head formats to communicate your message.

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Seminars
Sure … Record your conference … but who’s really going to view it all? Why not offer professionally edited highlights of key speakers plus delegate feedback and voxpops endorsing the event plus an intro overview for those in a hurry

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Facilities / Inductions / Recruitment Videos
Introducing new employees and contractors to your company is simple and easy with a custom produced video. Providing your inductees with an informative and polished video is the smart way to expose newcomers to your business operation.

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